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As we are already a discounted service based on a value proposition it is extremely difficult to find yet more discount, so do we follow the pack and increase prices to offer false discounts? Then again, it is always possible to knock a few quid off by cutting corners, Two practices that are absolutely NOT our style. We are totally transparent.
How did we do it?
We negotiated hard with our suppliers and managed to secure some very special prices on specific diamonds and made a huge speculative purchase. We are delighted to pass those savings onto you. Our usual price is clearly shown and the savings are individual to each specific product, so each offer is unique and that means it really is first come, first served.