Top Five Myths About Buying Diamond Jewellery Online

01/08/2017 0 Comment(s)

Top Five Myths About Buying Diamond Jewellery Online

1: The jewellery will be fake or sub-standard

The first big myth of buying engagement rings online is that the quality, or finish of the jewellery is not of a good standard, you hear people ask things like ‘are your rings hollow’, and ‘is your platinum 950’. We make everything to the highest standard possible, our jewellery is all solid and never hollow, and the quality of each finished piece that we make is of the highest quality, created especially for you by our team of in-house master craftsmen. Everything is made in our 3500 sq ft, purpose built, award winning workshop. We are proud to create the highest possible quality of diamond jewellery out there, if you need further assurance please google (formerly reviews.


2: You won’t get what you ordered

Another myth is that you will order one thing from the website and receive something different, this simply isn’t true. When buying from a distance-seller you actually have more rights as the buyer than you would when buying from the high street. Each and every piece that we make is handcrafted especially for you, we do not sell ‘off the shelf’ or mass produced rings here. Each diamond at (formerly is independently certified by either GIA, EGL, HRD, IGI or AGS and arrives with its own hard copy of the certificate. We work directly with customers by providing the highest quality computer designed image proofs for any changes to existing designs or for bespoke pieces to ensure that everything is as intended, we only go into production once you are completely satisfied with the design.


3: You need to see the diamond before you buy it

Every single aspect of a diamond i. documented on the diamond certificate, our skilled sales team consisting of certified gemologists will assist you in finding the best stone for your spec and budget. Studying a diamond at a jewellers on the high street can be a bit of a farce, with all of the purpose built lighting the diamond will look great no matter what the grade, it will sparkle no matter the cut, and it will sparkle so much you won’t be able to see the inclusions. Trust the quality of the diamond grading to the world recognised certifying laboratories, all of the aspects of the diamond are outlined in the certificate. We are here to find you the perfect diamond for your engagement ring, this is what we know, and this is what we do every day.


4:They won’t refund you the money or take returns

The final and most ironic of myths is that online you won’t be able to return your item, the truth is you would be hard pressed to find a high street jeweller willing to provide a refund, you have more rights and security when buying online. At (formerly we have a 30 day money back guarantee, if you are not totally delighted with the piece then we will do any tweaks required, exchange the ring, or provide a full refund if needed during this period.


5: You can’t trust them

You are not buying from the internet, we only met on the internet, you are buying from a family-run company with 50 years of experience in the jewellery trade. Don’t take our word for it, see our 5 star (formerly Trust Pilot Reviews.