Posted by Clive Billing 30/11/-0001 0 Comment(s) is committed to respecting and protecting our customers' privacy – we take your privacy as seriously as we take our jewellery.   At we want to earn and maintain your trust, and we believe protecting your data is absolutely essential in order do that.     You have probably received hundreds of emails about the new GDPR laws coming, here is a helpful summary of our company's views and practices regarding your personal data and how we will treat it.   • We’ll only collect necessary personal data to process a sale or an enquiry for you or so you can use our website • We may ask to send you emails or post from time to time, but you always have the right to say no or opt-out, and we will never, ever send you spam • We do not, and will not, sell any of your personal data to any third party • It is really important that you understand the changes coming into effect, as you now have a number of rights in respect to your personal data     Personal data that we process for any purpose or purposes shall not be kept for longer than is necessary for that purpose or those purposes.   What information do we collect about you?  We collect information about you when you register with us and purchase our products or services. We also collect information when you voluntarily complete customer surveys, provide feedback and participate in competitions. Website usage information is collected using cookies.   How we use your personal information At we take your privacy seriously and will only use your personal information to assess your eligibility for a account, and once you have joined, we use your data to administer your account and to provide the products and services you have requested from us. We will not sell your data to any third parties. We also use your information collected from the website to personalise your repeat visits to our website and may also use this data for profiling in order to advertise to you on 3rd party sites, such as Facebook.   How we manage your data If you have registered on our website but not purchased from us, the length of time we will retain your data is dependant on whether you have opted into our marketing communications. If you have opted in, we will retain your data for 2 years from registration; if you have not opted in, we will retain your data for 30 days from registration.   Whilst you are an active customer (which, for the avoidance of doubt, means you have purchased from us) we will retain your data for as long as needed to give you the best possible customer service. We will anonymise your personal data 7 years after your last transaction (sale or refund) provided you have not interacted with us for 2 years. For the purposes of this policy, an interaction is defined as an identifiable website or app session, or contacting our contact centre. We will inform you before we anonymise your data and give you the option for us to retain your details in order to continue to serve you.   In all instances outlined above, the process of anonymising your data may take up to one calendar month.   In certain circumstances we may retain your personal data where such retention is necessary for compliance with a legal obligation to which we are subject, to resolve disputes and enforce our agreements.   If you have any concerns or questions about how we protect your privacy, please contact the team at or leave a comment below

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