Unlike other sites these prices are not guide prices, not theoretical prices
The diamonds featured are actual diamonds
Remember buying a diamond is about getting the value, NOT the best price and we are here to help
PRICES PRICING
HIGH ST PRICE
This is a calculated price using industry standard wholesale & retail mark-ups.
These prices are validated by customers feedback, mystery shoppers and independent valuations.
OUR PRICEThis is the price you will pay
NO hidden extras
NO charges for credit card payments
Prices include VAT at 20% (sales tax).
We do operate a personal export scheme and the VAT is refunded for non E. U. domiciles when the item is exported. To calculate the tax free amount divide 'Our Price' by 1. 2