Assay Assured Jewellery Retailer

29/08/2017 0 Comment(s) Accreditations,


As trust-marks go Assay Assured is probably the most impressive, and most sought after, in the on-line jewellery sector and precious metals industry. Operating uninterrupted for 550 years, from the Edinburgh Assay office established by royal charter, the company hallmark the purity of gold and precious metals.


With the onset of on-line retailing the Assay Assured and the Assay Assured Jewellery Retailers trust-mark were launched in 2012 to provide consumers and shoppers a quality mark illuminating those high standard jewellers who promote good practice. The scheme has one simple purpose and that is to protect online jewellery shoppers from counterfeit or fake products.

To achieve this we have had to adhere to the following code of practice

  1. Independent Verification.
    All precious metals sold by the company have the legally-required independent hallmark verifying the precious metal content. Assay Assured also tests and samples other items, otherwise exempt by weight.
  2. Accurate Product Descriptions 
    All items are checked to ensure the accuracy of the precious metal content
  3. Independent Arbitration
    Assay Assured will act as an independent verifier if you are unsure of the precious metal content
  4. Only Genuine Branded Products 
    Assay Assured Jewellery Retailers guarantee that all on-line stock is free from counterfeit or fake precious metals.

It is not possible to detect the precious metal content of an item by sight or by touch. It is, therefore, a legal requirement to have items consisting of silver, palladium, gold or platinum independently tested and then hallmarked before they can be described as such. Items must bear a hallmark at point of sale, subject to the following weight exemptions:

  1. Silver
    Mandatory for items above 7.78 grams
  2. Gold
    Mandatory for items above 1 gram
  3. Palladium
    Mandatory for items above 1 gram
  4. Platinum
    Mandatory for items above 0.5 grams.

247 Diamonds Ltd t/a is registered with the Sheffield and Birmingham Assay Offices, ensuring our precious metal jewellery is compliant with the UK’s hallmarking regulations. All stock is subject to an internal confirmation process to ensure it meets the UK’s hallmarking regulations before it is dispatched to our customers.

For articles that are below the UK hallmarking Act’s mandatory weight for hallmarking 247 Diamonds Ltd t/a operates a separate due diligence process which involves periodic voluntary testing of items that fall below the mandatory weight to ensure they meet the minimum fineness requirement.

We are an Assay Assured Jewellery Retailer. Assay Assured status is only given to retailers who have been independently audited and verified by Assay Assured which is run and overseen by the Edinburgh Assay Office, and ensures that all precious metal jewellery (except items exempt by weight) are independently tested and hallmarked.

Examples of Hallmarks